Jungian archetypes in today’s global society Essay

This essay presents Jungian â€Å"archetypes† derived from the theoretical formulations of Carl Gustav Jung aimed at understanding their impacts in today’s global society. This essay also presents a list of individuals noted for their contributions for changing the image of the world totally different from those of the Medieval Period’s and from these thoughts one can imagine the prospects of the future. This essay concludes with the citation of some present-day personalities, technologies, and significant events as objects of Jung’s archetypes. Jung’s theory of personality has tremendous influence on sociology—â€Å"the science of society, social institutions, and social relationships [or] specifically the systematic study of the development, structure, interaction, and collective behavior of organized groups of human beings† (Merriam-Webster 2004). In order to appreciate the impact of the personality theory of Jung in sociological settings, it is necessary to mention key components of the theoretical constructs foremost of which is the â€Å"collective unconscious†Ã¢â‚¬â€in which Jungian archetypes reside. The â€Å"Ego† is the â€Å"conscious mind†Ã¢â‚¬â€it is the seat of â€Å"perceptions, memories, thoughts, and feelings †¦ from the viewpoint of an individual person it is regarded as the center of consciousness,† write Hall & Lindsey (118). The â€Å"Personal Unconscious† is the â€Å"region adjoining the ego †¦ consists of experiences that were once conscious but which have been repressed, suppressed, forgotten, or ignored† (118). Under the â€Å"Personal Unconscious† are various â€Å"complexes†Ã¢â‚¬â€the organized group or constellation of feelings, thoughts, perceptions, and memories; that have mental life of their own and have the capacity to seize the personality and to utilize for its end, like â€Å"Napoleon’s lust for power† (118). The â€Å"Collective Unconscious†Ã¢â‚¬â€considered as the â€Å"storehouse of latent memory traces inherited from one’s ancestral past, a past that includes not only the racial history of humans as a separate species but their prehuman or animal ancestry as well †¦ [It is] the psychic residue of human evolutionary development, a residue that accumulates as a consequence of repeated experiences over many generations. † If we humans today are afraid, for example, of the dark or of snakes, it is because our primitive parents â€Å"encountered many dangers in the dark and were victims of poisonous snakes,† write Hall and Lindzey (118). And â€Å"what a person learns is substantially influenced by the collective unconscious that exercises a guiding or selective influence over the behavior of the person from the very beginning of life. † Furthermore, the â€Å"two unconscious regions of the mind, the personal and the collective, can be of immense service to humans †¦ the unconscious holds possibilities which are locked away from the conscious mind, for it has its disposal all subliminal contents, all those things which have been forgotten or overlooked, as well as the wisdom and experience of uncounted centuries, which are laid down in its archetypal organs† (119-120). The â€Å"structural components of the collective unconscious are called by various names: archetypes †¦ primordial images †¦ mythological images, and behavior patterns† quotes Hall and Lindzey of Jung (1943). â€Å"An archetype is a universal thought (idea) form that contains a large element of emotion† (Hall and Lindzey 120). An example is the â€Å"mother archetype†Ã¢â‚¬â€an image or a perception of an individual recognized by an infant irregardless of race anywhere in the world. How can this happen? â€Å"It is a permanent deposit in the mind of an experience that has been constantly repeated for many generations. † (Hall and Lindzey 121). Another example is an image of the â€Å"sun† which has been seen by all inhabitants of the world (except the blinds) rose in the east and set on the west horizons—so that â€Å"certain concepts and images of a supreme deity are off-shoots of the sun archetype† (121). â€Å"In a similar manner, humans have been exposed through their existence to innumerable instances of great natural forces—earthquakes, waterfalls, floods, hurricanes, lightning, forest fires †¦ Out of these experiences there has developed an archetype of energy† (121). On the other hand, two or more archetypes sometimes fuse together so that one can see the person of a â€Å"Hitler† as a form of fused archetypes of â€Å"demon and hero †¦ so that one gets a satanic leader. † Furthermore, â€Å"[m]yths, dreams, visions, rituals, neurotic and psychotic symptoms, and works of art contain a great deal of archetypal material, and constitute the best source of knowledge regarding archetypes,† write Hall and Lindzey (122-123). Jung identified four key archetypes in his personality theory—they are briefly described here, namely: The â€Å"Persona†Ã¢â‚¬â€is a â€Å"mask adopted by the person in response to the demands of social convention and tradition and to his or her own inner archetypal needs,† quote Hall and Lindzey of Jung (1945). This persona is the â€Å"role assigned to one by society, the part that society expects one to play in life. The purpose of the mask is to make a definite impression upon others and it often †¦ conceals the real nature of the person. The persona is the public personality †¦ contrasted with private personality that exists behind the social facade† (Hall and Lindzey 122). The person archetype â€Å"originates out of the experiences of the race; in this case, the experiences consist of social interactions in which the assumption of a social role has served a useful purpose to humans throughout their history as social animals† (122). The â€Å"Anima and the Animus†Ã¢â‚¬â€it is â€Å"fairly well recognized and accepted that a human is a bisexual animal. On a physiological level, the male secretes both male and female sex hormones, as does the female. On the psychological level, masculine and feminine characteristics are found in both sexes†¦. The feminine archetype in man is called the anima, the masculine archetype in woman is called the animus,† quote Hall and Lindzey of Jung (1945, 1954b). These archetypes are the â€Å"products of the racial experiences of man with woman and woman with man †¦ by living with woman throughout the ages man has become feminized; by living with man woman has become masculinized† (122-123). The â€Å"Shadow† archetype consists of the animal instincts that humans inherited in their evolution from lower forms of life, cites Hall and Lindzey of Jung (1948a). Consequently, the shadow †¦ typifies the animal side of human nature. As an archetype, â€Å"the shadow is responsible for our conception of original sin; when it is projected outward it becomes the devil and an enemy†¦. [It is] responsible for the appearance in consciousness and behavior of unpleasant and socially reprehensible thoughts, feelings and actions. These then may either be hidden from public view by the persona or repressed into the personal unconscious† (Hall and Lindzey 123). The â€Å"Self† archetype â€Å"expresses itself in various symbols, the chief one being the mandala or magic circle,† writes Jung (1955a). The self according to Jung is the total unity of all the systems that make up the personality. The self â€Å"holds these systems together and provides the personality with unity, equilibrium, and stability. † The self is â€Å"life’s goal, a goal that people constantly strive for but rarely reach †¦ it motivates human behavior and causes one to search for wholeness especially through the avenues provided by religion,† and it is here where the â€Å"figures of Christ and Buddha are as highly differentiated expressions of the self archetype as one will find in the modern world,† write Hall & Lindzey (124). The foregoing presented an overview of the key Jungian archetypes. Hall and Lindzey write that the â€Å"most salient feature of Jung’s theory of personality †¦ is the emphasis that he places upon the forward-going character of personality development †¦ [that] humans are constantly progressing or attempting to progress from a less complete stage of development to a more complete one †¦ [and] that mankind as a species is constantly evolving more differentiated forms of existence† (134). Table 1 shows the Table of Contents of a special edition of the Reader’s Digest magazine capturing the significant contributions of popular and important persons the world has ever produced so far. Each one of the persons mentioned walked in the alleys of human endeavors leaving a legacy that benefited many generations to come after theirs including today’s generation. Table 1. Table of Contents of a Pocket Book on â€Å"popular and important subjects. † Adapt from Reader’s Digest (n. d. ) I. Giants of the World of Science—Copernicus: The man who moved the World (pp. 3-8); Galileo—Bold Discoverer (pp.9-14); Sir Isaac Newton, Explorer of the Universe (pp. 15-20); The Evolution of Charles Darwin (pp. 21-28); Albert Einstein, the man, and the Theory (pp. 29-33). II. They Opened Our Minds—Socrates: A One-Man Turning Point in History (pp. 37-42); What Plato Says to Us (pp. 43-48); Aristotle: Master Mind of 300 B. C. (pp. 49-52); Listen to Wisdom of Confucius (pp. 53-56); William James and the Adventure of Being Human (pp. 57-66); Emerson’s vital Message for Today (pp. 67-74). III. They Sought the True Way—The Man Called Jesus (pp. 77-82); Saint Paul – Apostle to All Men (pp. 83-88); Islam: the Misunderstood Religion (pp.89-98); Buddha, â€Å"The Enlightened One† (pp. 99-104). IV. They Fought for Democracy—Thomas Jefferson, Architect of Democracy (pp. 107-112); The Prodigious Gifts of Benjamin Franklin (pp. 113-118); Woodrow Wilson’s fight for Peace (pp. 119-124); â€Å"We Must Never Deny Our Gratitude†: A Portrait of Winston Churchill (pp. 125-130). V. They Opened the Door—Columbus: He Knew the World Was Round (pp. 133-140); Westward – With Lewis and Clark (pp. 141-148); And Then Came Ford (pp. 149-158); Alexander Graham Bell: The Man Who Tied the World Together (pp. 159-164). VI. Apostle of Human Rights—Abraham Lincoln’s Hardest Decision (pp.167-172); Mr. Thoreau of Walden Pond (pp. 173-180); Gandhi: Apostle of Non-Violence (pp. 181-188). VII. Giants of the Arts—Leonardo da Vinci: The Firs Modern (pp. 191-198); Delacroix: He Opened the Door to Modern Art (pp. 199-202); Pablo Picasso, Artist of the Century (pp. 203-208); Beethoven the Incredible (pp. 209-214); Frederic Chopin: Poet of the Piano (pp. 215-218); Mozart, Music’s Wonder Child (pp. 219-224). VIII. They Took Us Into the Future—The Day the Atomic Age Was Born (pp. 227-232); We Tamed Penicillin (pp. 233-238); With Ranger VII-To the Moon (pp. 239-245). What is the goal of human development? Toward what end are humans and mankind striving? Hall and Lindzey’s answer to these questions is this: the â€Å"ultimate goal is summed up by the term self-realization. Self-realization means the fullest, most complete differentiation and harmonious blending of all aspects of a human’s total personality. † To this end, there is one significant thing that appears to be consistent in all human history—this is what Hall and Lindzey write as â€Å"progress† which â€Å"did not stop with the creation of humans; just as humans represent an advancement over all other species of animals, so does civilized man represent an improvement over primitive man† (134). Meanwhile, Koontz, O’Donnell, and Heinz Weihrich, write â€Å"Every group of people that performs near its total capability has some person as its head who is skilled in the art of leadership [with] †¦ at least three major ingredients—the ability to comprehend that human beings have differing motivating forces at varying times and in different situations, the ability to inspire, and the ability to act in a way that will develop a climate for responding to an arousing motivations† (663). Who are the prime persons and entities in the 1990’s and in the current decade that could have influenced the direction of the world affairs in today’s â€Å"global society†? I have a few names to mention before ending this essay: the introduction of the â€Å"internet† in the early 1990’s that almost shattered the communication barriers overnight with Bill Gates’s Microsoft Internet Explorer; George W. Bush, Sr. and the first Gulf War in the Middle East that reinforced the resentment of the Muslim world against Christendom and in particular the United States; Osama Bin Landen and the 9/11 terrorism; George W. Bush, Jr. and Weapons of Mass Destruction with Iraq War; astronomy and the Hubble Space Telescope that captured close-up photos of far-flung universes never before seen (Voit); and the twin rovers that traversed the Martian face with Intel’s microprocessors as enablers of nanotechnology. These never-ceasing human endeavors reflect Jung’s archetypal descriptions present in all human undertakings in any given society around the world. References Hall, Calvin S. , and Gardner Lindzey. Theories of Personality. 3rd Ed.. New York, NY: Wiley, 1978. Koontz, Harold, Cyril O’Donnell, and Heinz Weihrich. Management. 7th ed. Tokyo, Japan: McGraw, 1980. They Changed Our World. Editors of Reader’s Digest. USA: Berkely, (n. d. ). Voit, Mark. Hubble space telescope: new views of the universe. Ed. Himmel, Eric. New York, NY: Abrams.

Move and Position Individuals in Accordance Essay

Learning outcomes: There are six learning outcomes to this unit- 1. Understand anatomy and physiology in relation to moving and positioning individuals 2. Understand current legislation and agreed ways of working when moving and positioning individuals 3. Be able to minimise risk before moving and positioning individuals 4. Be able to prepare individuals before moving and positioning 5. Be able to move and position an individual 6. Know when to seek advice from and/or involve others when moving and positioning an individual Question- (1.1) Outline the anatomy and physiology of the human body in relation to the importance of correct moving and positioning of individuals Answer: The study of the human body is divided into two sections called anatomy and physiology. Anatomy is the study of the structure or parts that make up the body, whilst the physiology is concerned with their function of cells, tissues and organs of the living organism. The anatomy and physiology of the human body explains that muscles are attached to the skeleton. They work like hinges or levers to pull or move particular joints when a muscle contracts, pulling the joint in the direction it is designed to move. Parts of muscles move antagonistically, that is, when one contracts, its opposite member relaxes to allow movement. Muscles can become slack, making movement slower and more difficult because increasing age and less use of the muscles. (1.1) (Continued) The brain give command in order for the muscles to move. Single nerve cells in the spinal column called motor neurons form a long very thin extension of the single cell, called an axon. When an impulse travels down the axon to the muscle, a chemical is released at its ending. Muscles are made of long fibres connected to each other lengthways by a ratchet mechanism that allows the two parts of an extension ladder to slide past each other, overlapping each other more, so that the muscles get shorter and fatter. When the impulses from the nerves stop, the muscle fibres slide back to their original position. In relation to the importance of correct moving and positioning activities, it makes the muscles not to be fractured. Correct moving and handling or positioning will make the muscles not to strain or sprain. The individual and carers will not experience pains and discomfort. For example, the elbow and knee joints have limited movement; trying to extend these joints beyond their range can cause painful damage to the joint. Also need to understand that elderly people are not as supple as younger people and even if they do not suffer movement restriction through a medical condition. They bruise easier too and so great care has to be taken when handling, moving and positioning them especially when assisting them to sit up or when using the hoist strap. Failure to follow the care plan and any presenting conditions can lead to causing the individual injury, pain and discomfort. It may also lead to legal action being raised. Question- (1.2) Describe the impact of specific conditions on the correct movement and positioning of an individual Answer: There are a number of conditions that can impact on moving and positioning of individuals, these include arthritis, Parkinson’s disease, cerebral palsy,  stroke and amputation of limbs. Below are some of the problems that may occur with such conditions. Arthritis – Arthritis suffers will often have stiff and painful joints and frequently a limited range of movement within the affected area. Parkinson’s disease – Parkinson’s suffers may have limb rigidity and slower reaction times. Cerebral palsy – Cerebral palsy suffers may have contracted muscles and/or joints that may lead to rigid limbs. Stroke – Stroke can lead to a permanent weakening down one side of the body, for instance one arm or leg stronger than the other. This needs to be taken into account when weight bearing or moving as to avoid putting unnecessary pressure on the weak side. Amputees – Loss of a limb, be it either upper or lower can affect people ability to mov e independently so care must be taken to when moving people with amputated limbs. Support worker communication is very important in order to correctly moving and positioning the service user with any of the above condition. Question- (2.1) Describe how current legislation and agreed ways of working affect working practices related to moving and positioning individuals Answer: Legislation that is relevant includes the Management of Health and Safety at Work Regulations which introduced the requirement for risk assessment, risks when moving and positioning individuals must be assessed, acted on and reviewed. Also all staff must be trained in moving and positioning individuals. The Lifting Operations and Lifting Equipment Regulations (LOLER) introduced the requirement for employers to provide lifting equipment that is safe to use and maintained and staff must also be provided with training. The Manual handling Operations Regulations for employer states that they must carry out risk assessments for all moves and reduce the risk of injuries from happening and avoid dangerous moving and handling. The employees’ responsibilities include using all equipment as trained to do so, follow all health and safety working practices and avoid putting themselves or other staff, Individuals or visitors at risk, reporting any hazards or risks to their employer. Agreed ways of working mean that employers must have workplace policies and procedures for moving and handling; these must be explained to staff and staff provided with training and supervision. It is also important that all employees, read these  procedures, if they do not understand ask, that they attend training, are supported with understanding all individuals’ needs, the moves needed and all equipment being used. Question- (2.2) Describe what health and safety factors need to be taken into account when moving and positioning individuals and any equipment used to do this Answer: I would only move a person if I have been trained to do so. I would check the persons care plan to see if the person has any preferences or needs before performing the move. I would wear appropriate foot wear when I move a person to avoid risk of being harmed e.g. when using a hoist I must not wear open shoes or saddles. I also do a manual risk assessment before performing any move. I do not use any equipment that I have not been trained to use and I check I have room to carry out the move. Equipment needs to be checked that it is working correctly e.g. hoist is charged/equipment is clean and not damaged. Infection control is important and wearing PPE. I would ask the persons agreement before the move and make sure I’m using correct equipment e.g. the correct sling for the person and that it is safe to use and clean. When finished with sling I would store it safely away to avoid accidents or it being used on someone else. Question- (3.3) Identify any immediate risks to the individual Answer: Risks can occur every day which is why it is important to always check to identify the risks straight away and try to correct it weather it is the wires are hanging down on the bed which could be a risk if the hoist gets trapped on them, or even if the sling you are using has a tear in the seam. No matter how small the risk is if you don’t correct it straight away it could lead to a massive risk. You should also have a risk assessment in place which may need to be changed. Question- (3.4) Describe actions to take in relation to identified risks Answer: When I come across risks before moving and positioning an individual my actions will depend on what they are. If there are risks in the environment from hazards that I can move like an item on the floor then I will do so with the individual’s agreement but if there is a risk in terms of the equipment I’m using if it is faulty or from the individual it may be that I think they are unwell or a I see a change in their behaviour then I would not carry out the move but first would report the risks to my line manager and seek advice. The equipment if faulty is removed from the immediate area and an out of order sign placed on it until it is replaced to make others aware that it is not working or safe to use. If procedures are not followed correctly then there is a greater risk to everyone involved client, care staff and family. Injuries can result due to poor practise by not following the care plan or using lifting equipment incorrectly. Clients can be traumatised by poor and lose confidence in their own abilities and the abilities of the care team. Question- (3.5) Describe what action should be taken if the individual’s wishes conflict with their plan of care in relation to health and safety and their risk assessment Answer: Sometimes workplace policies and procedures in relation to moving and handling may conï ¬â€šict with someone’s wishes. For example, some workplaces have adopted ‘no-lifting’ policies which mean that hoists are used for all people – but what if a person does not want to be hoisted? If dealt with incorrectly, this could leave people feeling unvalued, humiliated, distressed and degraded. You could also ï ¬ nd yourself in trouble, because the reason’s basic human rights may have been violated. In order to prevent the conflicts it is my responsibilities to explain their service user what their care plan and risk assessment says, the risks involved and my responsibilities and duty is to only follow the care plan. If the individual still insisted then I would explain that I would need to report this to my line manager. I must also record the risks, the date I identified these and the actions I take. The main reason for allowing the service user to take risk sometimes a person condition can changes and their mobility can improve as well as deteriorate. As the conflicts will be reported to the manager and the service user is notified by me (support worker) of the risks associated with their action. If the person wants to do more for themselves, I should encourage this, but also be aware of their limitations – are they trying to do too much too soon? If the person refuses to be moved or turned, I should encourage them to move as much as possible by themselves. Question- (5.3) Describe the aids and equipment that may be used for moving and positioning Answer: There are different aids and equipment that you can use to move and handle service user in moving and positioning. Hoists and slings these are used to move individuals who cannot move themselves from one position to another and the slings come in different sizes and types depending on the height and weight of the individual. Slide boards are used for people who are quite independent and who just need a little support with moving for example from their bed to a chair or from a chair back to their bed. Lifting handles are used with some individuals to can help them to sit up in bed independently; they hold onto to these to move themselves. Handling belts are used when an individual might be a little unsteady when getting up and so by holding onto the handles on the belt you can help steady the person so that they don’t fall over. There also grab handles placed in individuals ‘bathrooms for individuals to be independent when standing up, walking frames with and without wheels can also help individuals move themselves independently. Question- (6.1) Describe when advice and/or assistance should be sought to move or handle an individual safely Answer: There should be suï ¬Æ'cient information provided in a person’s moving and risk assessment and mobility support plan regarding the number of people required to safely move or handle somebody safely, along with the equipment that is needed and the best techniques to use. However, there may be occasions when further advice and/or assistance will be required, such as when: When the  manoeuvre is difficult and risky to the health and safety of both the individual and the carer as this is against the law and can cause injury When the wrong equipment is available When the equipment is faulty again against the law and can cause injuries When the individual’s care plan indicates that two carers have to assist with a specific manoeuvre and no-one is available When the carer is not sure how to complete the tasks or use the equipment When the individual asks you to carry out the manoeuvre that is outside of the care plan and that may harm them or the carer as we are not allowed to go outside the care plan this will be unsafe for the carers and individual I have not received training for moving and handling equipment. When there is an emergency Question- (6.2) Describe what sources of information are available about moving and positioning individuals Answer: There are lots of different sources of information; in my workplace the moving and handling procedures and guidelines about the correct practices to follow, individuals’ risk assessment and care plans about their needs and practices agreed to follow – the individuals and their families can also help with what they find useful. I can also ask my colleagues and manager for information and advice. Sometimes we can also ask other health care professionals such as physiotherapists and moving and handling specialist specific questions or advice about issues – training courses and information leaflets are also useful.

A Case Analysis On Arik Air Nigeria Commerce Essay

A Case Analysis On Arik Air Nigeria Commerce Essay This essay is a case analysis on Arik air Nigeria and will therefore seek to identify the major threats and opportunity in the environment, analyse the strength and weakness of the company, identify the strategic position of Arik air, and suggest a strategy to be adopted by the airline in an effort to sustain its competitive advantage. BACKGROUND Arik Air is Nigeria’s biggest indigenous commercial airline offering domestic flights to major cities in Nigeria and with an expanding network of regional and international flight operations to major cities in the world (Eze, 2010). Presently, Arik Air flies to 17 Domestic destinations in Nigeria and 8 International destinations (Arik air, 2010: Online). Arik Air Nigeria The company’s corporate mission is: ‘To be a safe and reliable airline by selecting and operating new, modern aircraft and by employing the most experienced and efficient staff.’ (Airkair, 2010: Online) Vision: ‘To make Nigeria proud of its aviation industry’ (Arikair, 2010: Online) Strategic Intent: Arik’s strategic intent is to be the preferred airline carrier of choice in West Africa. (Airk Air, 2010: Online) EXTERNAL ANALYSIS: The external analysis was conducted using PESTEL Framework and Porter’s five forces as the basic tools (Thompson, 1997; Luffman et al, 1996; Welsh, 2005; Johnson et al, 2009) in an effort to understand the effect of changing environment on Arik Air’s operation. The findings based on pestel framework (See Appendix 1) and Poster’s five forces (See Appendix 2) are as follows: An analysis of the political environment revealed that governments around the world are tightening immigration regulations due to the surge in terrorism the implication of which is a reduction in the number of global traveller thus posing a threat to airline including Arik Air. (Stevermen, 2009; Cartar, 2010). However liberalization and Deregulation efforts are being made in several regions of the world with Asia setting a target for the full liberalization of its skies by the year 2015. This is projected to boost aviation industry performance by creating avenue for fair competition platform between more established airlines and the growing competitors like Arik Air(Bailey, 1986; Smith Ting, 2008). The rising fuel price is a matter of economic concern in the world, with Aviation fuel price estimated at $85 per barrel (IATA, 2010: online) the implication of which is an increase in running cost for airlines and this poses a high threat to Airlines. However, there is optimism that a global economic recovery is on the way with the world economy expected to grow 2.7% in 2010 (World Bank, 2010: Online) and the aviation industry is forecasted to reduce its loss from $5.8 Billion in 2009 to $2.8 Billion in 2010. (Financial Times, 2010). The World travel & tourism council (2010) projects an increase in the number of holiday travellers in 2010 with further growth expec ted in 2011. The 2010 world cup is expected to boost travel to Africa in 2010 (Eberl, 2010). Â   Percentage change vs. 05-Mar-10 Index* $/b cts/gal $/mt 1 week ago 1 month ago 1 year ago Jet Fuel Price 243.3 89.0 211.9 701.4 3.4% 4.1% 80.3% Source: IATA (2010: Online) source from Platts * 100 in 2000 (87 cts/gal) Â   Impact on this year’s fuel bill of the global airline industry: New fuel price average for 2010 Impact on 2010 fuel bill $85.5/b +$13 billion Estimated by IATA Source: IATA (2010: Online)

Group case Study Example | Topics and Well Written Essays - 250 words

Group - Case Study Example However, with expansion and diversification, new kinds of challenges have surfaced. Back in the 1960s, Bill and his team could easily comprehend and interpret the customers’ specifications and translate them into the finished products. Now, with most of the operations having been computerized, Bill cannot completely understand the engineering and technical aspects of the customers’ specifications and so he has recruited engineers to interpret customers’ orders and specifications to the workers in the shop. However, the productivity has declined because of lack of understanding between the customers, engineers, and workers in the shop. Most engineers are fresh graduates and lack the experience of the shop workers whereas the latter lack technical expertise of the former. As a result, there is often lack of coordination between the design and manufacturing processes, which leads to delays, reworks, and unnecessary costs. Bill has hired me as a consultant to inspect things in detail, gather data from the organizational personnel, and propose solutions to the challenges faced by the

Corruption in China Term Paper Example | Topics and Well Written Essays - 3000 words

Corruption in China - Term Paper Example Cases of grafts and bribery are everyday occurrences. Public fund embezzlement and backdoor deals are another form of corruption experienced in China. There is nepotism in provision of employment opportunities and patronage. Backdoor deals and falsification of statistics as proof of transactions are another source of corruption. This report aims at exploring the root of the corruption rot in china. It further dwells into examining the measures the government and the Chinese public is taking to curb the vice. The challenges faced in the process of controlling corruption and successes realized so far are also explored at length. Impact of such a huge degree of corruption on the economy and politics of China too are scrutinized in details (Kwong, 43). In order to understand the current situation of corruption in China, a start with the history of the Chinese corruption is in order. Corruption situation in the People’s Republic of China bloomed after 1949. The Cadre corruption in post 1949 emanates from the organizational involution of the ruling party of the time. It is a historic cause that implicates the Chinese Communist Party, and the Mao era. The Chinese Communist Party formulated and implemented policies that gave way for corrupt practices. Its institutions, norms and protocols failed to acclimate to a changing post-Mao era. Every state that returns to normalcy after a regime of tyranny and terror suffers high probabilities of immense corruption. The administration that takes over from the dictators has a chief role to play in curbing the possibility of corrupt dealings booming past control. Some other socialist economies that underwent tremendous transitions and experienced unpredictable levels of corruption include post-Soviet Eastern Europe and central Asia. Post-Mao China experienced a similar challenge and corruption became the chief challenge to China’s social and economic development (Kwong, 76). The seed of corruption implanted decades ago has grown into a nightmare for China’s development. Economic freedom has fueled the vice. Corruption has had a great impact on the Chinese politics as politics has a huge impact on corruption. The height of corruption in the country undermines the legitimacy of Chinese Communist Party. A feeling of dissatisfaction by the citizens has led to several public unrests. The most notable of the public unrests is the Tiananmen protest movement of 1989. Citizens are increasingly growing impatient of the economic inequalities caused by the rotten institutions. The public becomes irritated by the levels at which corruption has led to undermining the environment. These factors fuel social unrest and lead to political instability. The political situation of the People’s Republic of China is shaky due to a discontented population. Popular perception of the Chinese people is that there are more corrupt and dishonest Chinese Communist Party (CPP) officials than honest ones. This i s in direct contrast to how the CCP officials were held in high regard in the early 1980s. Chinese elite hold a strong opinion that it is corruption, not quest for democracy that led to the 1989 unrest. Politics of China is to blame for the deep-rooted corruption. The traditional China viewed the leaders who subscribed to the Confucian concept of leadership as the politically correct. Legalists (leadership that valued government of the law) were enemies of the people. Government of the people

Financial Appraisal Essay Example | Topics and Well Written Essays - 2000 words

Financial Appraisal - Essay Example Charities are evenly exposed to risk as compared to any commercial organization because of changing economic conditions, scare availability of funds and conservative approach towards operations due to limited resources. Regeneration through Education Limited (RTE) also has to be prudent in its business operation as its supporting adult education and training facility in deprived localities. For this purpose trustees must ensure prudence in their business operations. RTE is faced with the situation of tight funding and new supplier for their huge investment of  £100,000 in furniture and fittings. To mitigate the risk management of the trust has to follow two important components discussed below: Beside these two measures for risk coverage, RTE has to make the remaining payment within 10days of receipt of the goods therefore RTE has to manage its cash flow sensitivities during the construction period through: All charities are required to prepare accounts and make them available on request to public and authority commission (Deloitte, 2011).   The duty to file accounts and the Trustees’ Annual Report with the Charity Commission applies to all registered charities earning annual income or expenditure over  £10,000. RTE is maintaining annual turnover of  £ 2.5mn so it has to send its complete Annual Return to Charity Commission with 10 months of the financial year end (Charity Commission, 2011). RTE can only succeed in providing educational courses and infrastructure support to the under privileged segment of society if it is better able to manage its financial resources and report them accordingly within specified timeframe. This implies that RTE has to manage its inflows and outflows to meet their short, medium and long term business objectives and plan operational strategies based on these financial resource reporting and

History of Art Essay Example | Topics and Well Written Essays - 2500 words

History of Art - Essay Example His originality revealed itself in abundant forms, comprising oil portraits, statue, sketch and architecture1. Circumstances of his work Blue passe His work between 1901 and 1904 introduced him to the global audience. He painted circumstantial extracts of entertainers, beggars, and prostitutes, all in tenors of blue2. He was inclined by his journey over Spain, and by the suicide of his friend Carlos Casagemas, who committed suicide by firing himself in the veracious temple on February17, 1901. This dramatic event influenced his paintings greatly, with numerous paintings of the deceased. The most renowned work during this era was â€Å"self-portrait† in 1901, and â€Å"La vie† in 1903. This period in his career is referred to as the blue period. His work was submersed in blue, with this particular coloring passing on a gloomy tone. As one of the founders of modern art, the blue period marvelous manifestation of poetic refinement and subjective melancholy greatly contribu ted to the evolution of Picasso’s style from classicism to abstract art. Rose Passe Amid 1905 and 1906, his work arose to ease significantly, conveying in an idiosyncratic fawn or rose nature. The subject matter also is not as much of misery. This transformation in subject material and palette might ought to been due to his more contented conditions, for he was in a relationship with a married woman named Fernande Olivier, whom turned down his marriage proposal for she was already married, but stayed his mistress for nine years. This period ensued in a chief portrait called La Famille de Saltimbanques, or the Acrobats in 1905. This painting displays a family of entertainers on what appears like to be desolate scenery or a desert. Other significant portraits during this era include, Garcon a la Pipe 1904, La Toilette 1906, and Harlem 1906. Many experts agree that Harlem was the precursor to his famous Les Demoiselles D’Avignon. Encounter of Cubism Towards the end of 190 6, he started to splatter in a justly innovative style. He was stirred by Cezanne’s compacted portrayal of space, and working together with his friend George Braque, he arose to direct space in powerfully geometrical footings. Cezanne was not predominantly concerned in generating an impression of depth in his portrait and he abandoned the custom of perception drawing. George Braque had considered Cezanne’s method of demonstrating three dimensions. With this knowledge, he and Picasso became good friends, and by making use of numerous viewpoints, they attained the notion of representing an object as perceived from diverse views unconventionally. These efforts are the beginning of cubism. Les Demoiselles d’Avignon signifies Picasso’s epoque nerge, which was stimulated by African art and edges the first stage in Cubism, which is called analytical cubism. Les Demoiselles d’Avignon, is a biased painting of five nude women in postures evocative of sexual invite. Analysts argue it is a representation of the ferocity and hostility inherent in sexuality. Rough line sketch, primeval and immature, in which the women in the painting have conventional faces and gazing eyes, depicts pure naivety of majority of women in that era. On the other hand, critics argue that Picasso envisioned it to be a very provocative image, suggesting the inborn

Self-Reliance of the Individuals Essay Example | Topics and Well Written Essays - 500 words

Self-Reliance of the Individuals - Essay Example Similar to what an artist does, inscribing the content of their minds into a surface and eventually producing a beautiful work of art, similarly people should let their inner drives move them so that the beauty of their minds and soul can be manifested to the world (). Further, even God’s intention when he created the world was that people would exploit their potentials, though doing what is their best in whatever they seek to engage in, considering that God’s work cannot be executed by cowards. Therefore, the essence of the soul and mind that we have been granted by God is to become self-reliant on our own, because what we have been granted is by itself very adequate to enable us to become the best there can be in whatever we set our minds on. As a matter of fact, man only finds peace in the things that he has done to his best (). Whatever else that man does out of the influence of others, he shall always feel ashamed and discontented. Similarly to what infants and sma ll babies are, that is what the life of humans is supposed to be. The life of infants and small babies does not conform to other people’s lives but rather influences others to emulate their lives (). In this respect, infants and small children have been able to live an authentic life, which is contrary to the life that adults live, the life of conforming to the external environment, rather than influencing the environment to conform to their lives.  

Judiciary Essay Example | Topics and Well Written Essays - 250 words

Judiciary - Essay Example Due to relative lack of US Constitution to address certain issues, judiciary became important and was forced to intervene into the political matters. The matter of appointment of judges and the way ideological familiarity was considered also allowed Supreme Court to change its overall role. The appointments specially made during the Reagan administration proved as controversial which allowed the ideological split within the court. What is however, critical to note that Rehnquist Court which was not as forceful in creating judicial activism. Justice Roberts too was a firm believer in the judicial modesty and it was during these periods that US went on to war without any significant resistance from Court. (Lasser, 2011) Leaving political decisions to courts may force courts to actually overstate their constitutional mandate and become involved in issues which may not have any precedent or references to constitutional history of the

Harriet Tubman Research Paper Example | Topics and Well Written Essays - 3000 words

Harriet Tubman - Research Paper Example The Underground Railroad operation marked a significant turn in the lives of the slaves who found a safe way to reach Canada when the would be able to escape the laws such as the Fugitive Slave Acts of 1793 and 1850 which permitted the owners of the slaves to redeem the escaped slaves back to the south. The paper focuses upon the role of Harriet Tubman in this Underground Railroad Operation. Introduction Harriet Tubman was born somewhere around 1820 in the country of Dorchester located on the east shore of Maryland. She was a slave by birth on the plantations of Edward Brodas. From birth her name was Araminta, which in short became Minty. Her father’s name was Benjamin Ross and her mother was Harriet Green. Her parents were ‘enslaved Ashanti Africans’. The slave owners had sold many of their eleven children in Deep South. At the age of five, the neighbors rented her for doing household works in which she was never that good and hence was regularly beaten up by the owners. Since she was uneducated, she was engaged to work in fields as a helping hand that contributed to her strength and she preferred the work. In the initial years of her teen, she altered her name to Harriet following her mother. When she was fifteen years old, she was unintentionally hit on the head by a heavy weight by her master, and sustained a severe fracture in the skull. She remained ill for a long period and never fully recovered. In the early years of injury, she had periodic sleeping fits that affected her looks negatively as a slave. The injury resulted in narcolepsy that made her suddenly fall asleep any moment of time no matter wherever she happened to be. After the death of her old master, the son sold her to a lumber merchant. The new owner appreciated her work and allowed her to keep the money earned from extra work. At the age of twenty-four or twenty-five she married, a free black man named John Tubman but the marriage did not work well. Shortly after that sh e hired an attorney for investigating her official history which resulted in the finding that her mother had been free from slavery and she was also born free which made her instinct rise and run for freedom. In the year 1849, her husband was inclined to sell her to Deep South along with her two brothers. A white neighbor of her helped her with the contacts of some people she could seek help from in times of need. She ended up alone trying to persuade her brothers to escape and alone made her way to freedom and fled to Philadelphia in the year 1849 escaping through the Underground Railroad. Her freedom that day led to the freedom of thousands of other slaves through the same. She led this solely with all her strengths and courage risking her life for liberty so that every individual could experience freedom. When the civil war broke in the country she did not even wait for the ‘Emancipation Proclamation’ but instantly participated in order to free the slaves. After the war ended, she returned to Auburn and continued to help the class by raising money for the welfare of the impoverished children, transforming her home into the home for the aged and the black people2,3,4. The Underground Railroad operation undertaken by Harriet Tubman resulted in freedom for 300 slaves. The journey towards escape of Harriet Tubman and the other slaves Harriet Tubman was first marked as a criminal when she fled from the Maryland farm in 1849. Instead of

Examine and comment on Islamic and Hindu beliefs about life after death Essay Example for Free

Examine and comment on Islamic and Hindu beliefs about life after death Essay Life after death is often a highly charged, debateable topic. Through this essay I will examine the argument that there must be an afterlife to explain morality in this world and refer to The Quran for Islam and Bhagavad Gita for Hinduism. This will allow me to conclude that an afterlife can justify morality, as human beings our lifes conduct is dependant on the belief of a good hereafter. Both religions very foundation rely on the fact that there is an after life, as deeds in this life will be accountable within the next. Although Islam and Hinduism both believe in an after life they teach radically different things about what it is. The Islamic belief is based on a linear time line, meaning that each person will live on this earth once and after that be judged by God. The good and the bad deeds of every person will be weighed. (Quran 7:8). This view differs with the Hindu belief as their belief is that to attain Mokhsa (release from the cycle of life) everyone has to be reborn somewhere or the other to undergo some experience, until the Absolute Being is realised as identical with oneself. by Swami Krishnananda. The individual must continue to transmigrate between souls to diminish all bad karma in the various lives they had been in to attain complete salvation. Belief in al- akhirah (life after death) is so crucial to the Islamic faith that any doubts about it amounts to the denial of Allah (God). This view is shared by the Muslim minority. According to Islamic belief, we have no means of knowing death as a revisiting experience, but Allah (God) has given humanity answers to every question regarding death. The first rhetorical question the Muslim is faced with in the Quran is who will give life to the dead bones? Islam declares that the Lord will. In the Quran, Allah deepens mans way of thinking by asking them to reflect on how the rain revives dead earth. It is Allah Who sends fourth the winds, so that they rise up the clouds, and drive to a land that is dead, and revive the earth therewith after its death (Quran 35:9) According to Islam life on this earth is temporary; it is a preparatory stage for the akhirah (life after death) which will be infinite. Life on this earth is meaningless if good actions are not rewarded and bad conduct not punished. In order for an afterlife to exist, there must be some omnipotent being driving this idea forward. I will now be referring to Kants idea of the universe being satisfied, wrong has to be punished and good rewarded even if this takes place after death .The moral philosopher, Immanuel Kant argued that morality was the categorical imperative. if there is moral law, there must therefore be a law giver. Modern society in alliance with Islamic and Kantian Views state that justice must be served. An example of this would be if a person commits an offence against humanity he/she has to be imprisoned. Were then faced with situations where our justice system has failed to act with fairness and impartiality in accordance with what is morally right, this is when the idea of justice in the afterlife in religion comes into place. The current Laws are passed by parliament. The followers of Islam believe the One who determines the rules in this life and delivers the verdict in the after life is the almighty Lord. If we refer back to Kant, that once we die there is an afterlife for the universe to be morally satisfied that good is rewarded and evil is punished, there must be a God who can bring about some sort of Justice. He is who controls the heavens and the earth (Holy Quran 27:60.) To deny God as the moral law Giver is to deny the only reasonable foundation for the law of morality in both the religions, as in Islam the fundamental belief that the almighty God is the basis of all foundation of all belief within that faith, similarly in the contrasting religion the soul of the individual wishes to have some sort of conclusion in Islam the hereafter and in Hinduism salvation to become one with the creator Brahma. However the factor that differs the two religions is that the concept of the soul, within the religions. In Islam the soul has its own identity of the individual it was given to at the moment of conception it has no relation to its creator other then the fact that the lord was the one who blessed life into it and the soul will be obedient to its creator to the day of judgement. The concept in Hinduism contradicts this idea as it feels the soul is God in itself as it has to go through a process which will enable the spiritual self to become God himself over the process of time. If justice is not done on earth therefore there must be an after life. The concept of free will argues that humanity has been given guidelines by God. It is up to individuals whether they follow them or not. Some may then argue that God does not care about people as He allows suffering to take place. This is where justice in the hereafter is satisfied, and so that is why there is morality in this world. For Muslims not to care about life after death is a serious failing. Muslims are certain that people die. Doubts have been expressed by non Muslims regarding life after death. They question how Allah (God) can raise men and women after death, but Islam teaches that God can make human beings out of nothing so it is not difficult for Him to raise them again. O mankind! If you are in any doubt about the resurrection, then verily, we have created you (i.e. Adam). (Quran 22:5) The Quran goes on further to say that: Does man think that we shall not assemble his bones? Yes, surely we are able to restore the very shape of his fingertips. (Quran 75: 3-4). The Hindu Holy Scriptures such as the Upanishads and the Vedas clearly speak of a God that is associated with classical theism. Although over centuries we have come to know Hinduism as a faith with many gods it primarily has one God. By one supreme Ruler is the universe pervaded. Even every world in the whole circle of nature, He is the True God (- Yajurveda XLI) .Similar ideas are expressed in the Upanishads Know Me alone as the creator of all I am the cause; I am the support of all that exists in the universe. May ye never turn away from me May ye never accept any other God in my place, nor worship Him. What we can analyse from these quotes that for God to bring man to his former self is not an impossible task as he has created us he can kill us and restore our very lives. According to Islam when a person dies on earth he/she will not be restored to life until the day of resurrection. From the time a person dies until resurrection, they remain in a suspended state in Arabic known as Barzakh. The dead could be in this state of waiting for thousands of years before being brought back to life. The prophet Mohammed has said that death is only the beginning of the resurrection. 1 Islam states that time only exists for those living on earth. Once a man dies he leaves the time zone and a thousand years becomes the blinking of an eye. Although Islam rejects the notion of the transmigration of souls through various lives like Hinduism, it does state that the soul of each child came into existence ,before the physical birth from the mothers womb. An example of this is were God made a covenant with Adam and extracted all his descendants from him and God foretold the religion of Islam so that the disbelievers of the faith were left in no doubt that God would resurrect humankind once more on the day of Judgement. 2 Although Muslims are given the day and month of this fateful day they are not however given the year as all the signs leading up to this day must be fulfilled. 3 The sun will only be a mile away from the earth therefore mankind will be standing in its own perspiration according to a companion of the Prophet. This has been taken from the Sahih Bukhari (collections of sayings of the Prophet Muhammad. Then the individual will be punished according to how bad the sin was that they committed. The worse the sin, the more severe the punishment will be. 4 On this day accounting of deeds will begin and each and every person will be given a book that will detail all the good and bad they have done in life. Although certain deeds in life will act as a backup to save you from punishment Muslims over the world go to the pilgrimage of Hajj so that their sins can be purged. Hajj is a purification of the soul from sins and a means to gain the Mercy of Allah. Keep on doing Hajj and Umrah, for they eliminate poverty and sin just as the bellows eliminate impurities from iron and gold and silver. (Sahih Bukhari). In Islam, the foundation for a good afterlife is to have faith in the almighty lord and to try to lead a sin free life. Such is the driving force behind the concept in Hinduism be lovingly devoted to whichever Hindu god you are devoted to and similarly be dedicated to various religious ceremonies and rites. There are different aspects of Hinduism that determine how they lead their lives and what actions they do in order to affect their afterlife. There is also the factor of the burial procedure that could affect your outcome in the afterlife. The reasoning behind Hindu cremation is that they believe that the human personality is made up of five elements; four of which belong to the body which comes from this world, fire, earth, air, water. By cremating the body, the elements are returned to their respective area, while the soul continues in the afterlife. After death Muslims are buried, because even after death the soul can still feel pain so disposing of the body in any other means is a sin. When a Hindu devotee dies their soul leaves the body and goes to another world and returns again after spending some time there. Where a person is reborn is determined by their karma, the effects of a persons actions that determine their destiny in the next incarnation. Hindus try to do virtuous acts of conduct so that they will increase their good karma and be reborn higher up in the caste system. This is done in numerous ways. Their initial aim is to worship Brahman (supreme Lord) by thinking about him and reading his Holy books. The Vedas, Smritis, Ramayan and Bhagavad Gita; Their life should involve praying and making offerings to the various Gods that take form from Brahman originally. There is no specific God that you can worship, whichever you choose is acceptable as it leads to essentially to Brahman. Hinduism believes in the existence of not one hell and heaven but in the existence of many sun filled heavens and many demonic worlds. 5 In the ultimate sense the purpose of these worlds is to neither punish nor reward the souls, but to remind them of the true purpose of their existence to lead an adequate life according to the Hindu Holy scripture The Vedas. The process of being born, to grow, die and be reborn again is known as samsara. It is the aim of every Hindu to be freed from this cycle in order to be in the presence of God, or become one with God. Karma is in itself a system of reward and punishment. The idea of reincarnation is not strictly limited to Hinduism. The idea of reincarnation is also becoming more popular in the West. This concept of reincarnation is summarily described in following verse of the Bhagavad-Gita. Just as a man discards worn out clothes and puts on new clothes, the soul discards worn out bodies and wears new ones. (2:22) The Hindu concept of reincarnation directly challenges the Islamic and western notion of one life, one heaven, one hell and the final day of judgement. According to the following quote Islam contradicts the belief of transmigration there is the belief that once our hearts stop beating this is the end of our worldly life but the argument of the non-believers is that bring back our forefathers. There is not but our worldly life; we die and live (i.e. some people die and others live, replacing them) and nothing destroys us except time. (Quran, 45:24-26) Although Islam does primarily reject the notion of reincarnation in the form of another being, there is an exception to this. Islam is split in to 72 various sets and there is one set that does believe in reincarnation, the Druze. The Druze belong to an eleventh century offshoot of Shia Islam, which originated in Egypt. The similarity with this sect and Hinduism is that it also believes in the transmigration of souls, although this sect calls itself Muslims it denies the Day of Resurrection and the idea of heaven and Hell. Similarly they believe the body is to return to the elements and the universe is eternal and always will be. The physical body of the ones departed and the burial procedure for Muslims is just the earth accepting what was already its own To Allah we belong and to Him is our return. (Chapter 2, verses 153-156.) This then leads to the point that they do not belief in the message of the prophets of Islam. The Druze sect is not accepted by other major sects of Islam, they suffer from isolation of followers of the same religion. Although there are exceptions, Islam predominately feels a strong and solid approach to the one Supreme Lord and the Day of Judgement. After examining both religions and their beliefs it seems that both religions have the belief in life after death but a very different approach. There are several cases where Muslims have turned to other religions for the answer to the afterlife.6 Having examined and commented on beliefs on life after death in Islam and Hinduism, thus relating back to the first point of morality, that must exist and be justified in the first place for us human beings to first rationalise that there must be an afterlife. When this is understood then the ideas of different religious views on the afterlife can be understood. Islams belief ties in with the western notion of the standard hell and heaven and you are judged according to your deeds in your life that you have committed. You are resurrected but in the form you died in. Muslims are then weighed for deeds, dependant on that you either go to hell or heaven. You are faced with many obstacles on the way and even though you have primarily been good all your life you still will be punished for the sin. There are also many large signs before the fateful day. For majority of Muslims the belief in the afterlife determines the way they lead their lives whilst alive. For Hindus however the belief is that you are reincarnated as something else, either in higher caste or lower depending on the good/bad karma. You go through various lives and cycles to balance this karma until you become god (moksha). I am the Self, seated in the hearts of all beings; I am the beginning, the middle and also the end of all beings. (10.20 Gita) The Hindus teachings also lay on the principle of morality as they are to be reunited with Mother Nature. In the Hindu religion, righteousness and to be without sin is of more importance, these are the factors whether one goes to Heaven or Hell. The Hindus teach, As it does and as it acts, so it becomes: The doer of good becomes good, and the doer of evil becomes evil. (Upanishad (4,4,5)) This quote explains that Hinduism has a concept of morality. Previously I have touched on the lifestyles of both religions Hinduism and Islam. Although they both believe in different outcomes, already while alive they develop a moral attitude in the back of their minds. This life will determine heaven/hell or higher /lower caste depending on what your religious belief is. What we can examine from this is that reward is something we all strive for, so the idea of a better life in the hereafter encourages good conduct in both faiths. Ultimately no matter what religion you have faith in it seems we rely in a better life in the hereafter. Hindu and Islamic beliefs about life after death seek to explain morality on this Earth. Our actions in this life will determine our post life existence, whether we go to heaven, hell, or are reincarnated. Both religions agree with Kants theory that the Universe needs to be satisfied. Worshippers are thus encouraged to strive to maintain their good conduct in this life. Without such explanations Kant explains, morality would be irrelevant. 2932 Notes 1) A story is told in the Quran, about a man who doubted Allahs ability to resurrect a village. Allah caused him to die for a hundred years and when he was resurrected, questioned him as to how long he had slept. He replied A day or part of a day. Then God said Look your food has rotted, look at your crops and the dead bones of your animals look how we adjust them and cover them with flesh! (Quran 2:259) 2) When your Lord drew forth from the loins of the children of Adam, their descendants and made them testify concerning them. (Saying): Am I not your Lord they said, Yes, we testify to it. (This) in case you say on the Day of Judgement, We were unaware of this. Or in case you say, It was our ancestors who made partners (with Allah) and we are only their descendants. Will you then destroy us for what those liars did?[8] 3) The length of the day of judgement will be equivalent to fifty thousand years of this world and this quote can be found in verses (70: 4) Holy Quran. The Sunni Islamic belief is that: On Friday the tenth of Muharram Angel Israfeel will blow a trumpet the sound will be so fearful that the entire universe will self-destruct. (The day of judgement by the Sunni foundation) 3) And verily, Hell is the promised abode for them all. It has seven gates: to each of those gates is a specific class of sinners assigned. [al Hijr, 15: 43-44] Murderers: And whoever kills a believer intentionally his recompense is Hell to abide therein forever, and the wrath and the curse of Allah is upon him, and He has prepared for him a great punishment. [an-Nisa, 4: 93] Verily, of the inmates of the Fire, the one with the easiest punishment will be one who will have a pair of sandals and straps of fire. His brain will boil from them as a kettle boils. He does not see that anyone is suffering a punishment more severe than him, while he is the one with the easiest punishment. [Sahih al-Bukhari and Muslim] http://www.shariahprogram.ca/articles/hell-devil-description.shtml 4) Then believers and disbelievers will go to the bridge lying over the fire from hell the bridge will be of one single hair and be sharp as a sword. The journey will be of no difficulty to those who lived their life according to Islam. 5) Indralok is the standard heaven to which those who please the Gods through their activities go. The standard hell is Yamalok. 6One example is the 11-month-old Muslim boy from India. He has now been named Balaji, another name for monkey-faced Lord Hanuman. He is reported to have a 4in tail caused by genetic mutations during the development of the foetus. Iqbal Qureshi, the childs maternal grandfather, is taking Balaji from temple to temple where people offer money to see the boy. Mr Qureshi says the baby has nine spots on his body like Lord Hanuman and showed them to journalists, reports Indian newspaper The Tribune. What this quote shows is that there are differences of opinion within a religion as even genetic mutations such as this one have altered the decision in believing in the Day of Judgement for a Muslim man. (http://www.freerepublic.com/focus/fr/607381/posts)

Exemplary Leader Philosophy Paper Essay Example for Free

Exemplary Leader Philosophy Paper Essay I never aspired to be an ethical leader before this class. It is not that I acted unethically, but that I never understood the importance of being an ethical leader. As a child, I was constantly changing my mind about what I was going to be when I grew up, but never once did â€Å"ethical† cross my mind. It seems as though this is a common theme among human beings, that we see success through the masculine lens of materialism and consumerism. Being able to acquire the newest, biggest, most innovative thing is what motivates us from a very young age. This is not something to be necessarily ashamed about, because at one point or another, everyone acts out of self-interest and solely for self-advancement. The thing that has to change, however, is the amount of fully-grown adults who still act out of self interest, and more specifically, adults in leadership roles, managing corporations, institutions, cities, states, and countries, that pull their team in the right direction for themselves, and not necessarily for the organization. This class has taught me who I am, both as an individual and as a part of a cohesive team, who I can be, thanks to the concepts and thought-provoking readings and lectures, and how I can get there by utilizing these concepts and strategies. Throughout the course of this semester, I have been able to continue producing the same amount of success as I have in the past, but I have been able to do it the â€Å"right† way. By identifying the strengths, weaknesses, opportunities, and threats to those opportunities of my personality and character, I have been able to identify my true self. This identification process is the first step toward becoming an ethical and moral example for peers, subordinates, and even superiors, both in a professional sense and in a personal sense. â€Å"History shows that where ethics and economics come in conflict, victory is always with economics. Vested interests have never been known to have willingly divested themselves unless there was sufficient force to compel them.† – B. R. Ambedkar This quote, spoken by Indian scholar B. R. Ambedkar, shows the belief in the common phrase, â€Å"business ethics is an oxymoron.† It is this mentality that began the self-fulfilling prophecy that business leaders use as an excuse for unethical behavior. The â€Å"slippery slope† of ethical breakdowns, as Badaracco calls it, begins with a mentality that justifies the diversion of ethics and economics. Throughout the rest of this exploration of the current self, the prospective self, and the presentation of a development plan, I will disprove this mentality. Current Self In order to effectively assess one’s ethical and moral fortitude, one must objectively identify his strengths and weaknesses relative to being an exemplary ethical leader. Furthermore, one must then address each individual aspect of his personality, including character traits, values, and integrity through relative ethical concepts and principles. By executing this process, one can truly learn about oneself and identify the necessary steps to becoming the possible self, or leader he wants to become. The process of identifying your own strengths and weaknesses can be difficult, especially in terms of being completely unbiased and objective. The key to successfully doing this is in relying on factual evidence that supports each strength and weakness. To be considered either, however, there must be a certain consistency in terms of actions as well as intent, which proves the validity of each strength or weakness. During my self-exploration, I thought back to some of my first memories in order to serve as a foundation for my moral potency and character, and to see how my experiences have shaped my personality, both positively and negatively. This process has given me perspective and helped me attain the knowledge necessary to complete an objective report of my own personality, values, skills, characteristics, and motivations. Without this process, I would have been subject to a common decision making fallacy that was taught in my organizational behavior class, known as the tendency to use information at hand, which describes a person’s inclination to make a decision based on readily-available information, rather than fact-based evidence. In this case, the â€Å"readily-available information† would be anecdotes and experiences that â€Å"stick out† in my memory. These examples are not necessarily wrong to use, but basing my process on them wholly would provide data inconsistent with my true personality. Since I can remember, I have always been a fierce competitor. This is shown through my spirited drive to achieve that has permeated my entire life, from academics, to extracurricular activities, to athletics. This competitiveness has both positive and negative effects on my leadership abilities, because I am driven and motivated to achieve goals, but can prove dangerous in team situations where group consensus is necessary. The competitive nature that is ingrained in my personality can lead to a concept called â€Å"me-ism†, described by Badaracco in chapter 4, which explains the phenomenon of being so goal-oriented that you lose sight of the effects that your actions have on other people. This concept can also relate to Badaracco’s inattentional blindness and motivated blindness, which describe occurrences in which one’s personal goals or lack of careful observation override that person’s ability to sense an ethical dilemma. My competitive nature has led to many successes in my life, including winning the New York under-18 state hockey championship, becoming the first non-senior to be an alternate captain on the Wake Forest club ice hockey team, and of course being accepted into this business school. These examples are all evidence of my competitive nature, and describe my desire to lead and win simultaneously. The concept of the future is tremendously fascinating to me. In another BEM class that I took this semester, we did a personality assessment that included over one hundred twenty questions and returned your five biggest personality strengths, and â€Å"futurism† was one of mine. I truly enjoy thinking about the future because of its uncertainty. I feel so much potential and possibility for myself, which is strengthened by my competitiveness. My ability to constantly think about the future while still keeping my â€Å"feet on the ground† and completing my assignments in the present is one of my most powerful strengths. My futurism keeps me on track toward achieving my personal and organizational goals. Becoming a transformational leader begins with the futurist outlook combined with a strong moral potency, which is the combination of three moral factors: moral ownership, moral courage, and moral efficacy. Moral potency, when combined with futurism, provides a leader with a strong moral and ethical foundation on which to base decisions, as well as the ability to envision the potential of a given organization. By acting in this way, a leader can start a chain reaction called the contagion effect, which is the phenomenon that occurs by promoting a transparent, ethical, and fair environment, starting from the C-level executives and â€Å"infecting† every employee underneath. The aforementioned strengths of mine, a strong competitive nature and a futuristic outlook provide me with an ethically-ambiguous foundation, meaning that both highly ethical and highly unethical leaders sport these qualities, and the actions that I make within the next few years will decide on which end of the spectrum I fall. In order for me to ensure that I do not start down the slippery slope of unethical decisions, I must be conscious of the fact that each decision I make has ethical implications, and I also must be weary of my weaknesses that could lead me down the wrong path. Acknowledging one’s weaknesses is critical to the process of defining your current self. As the saying goes, â€Å"nobody’s perfect,† and the only way to minimize the mistakes you make throughout your life is to accept the fact that you do have weaknesses, and to analyze what they are, why you have them, how you act on them, and how to correct them. My competitive drive has led me to have a strong desire to please authority figures, which is a major weakness of my personality, not in the sense that it is bad to desire recognition and achievement, but it frequently leads to Machiavellian, â€Å"ends justify the means† justifications of morally questionable actions. One of Badaracco’s ethical breakdowns, which he discusses in chapter five, the overvaluation of outcomes, directly relates to this personality trait. Two years ago I interned for a brokerage firm on the floor of the New York Stock Exchange, and my boss was a task-oriented, results-driven leader, a common type in the financial sector. He demanded that the team of four interns provide a daily projection of trade volume based on an algorithm and spreadsheets dating back to the early 1990’s. After being reprimanded by our boss for presenting him with unfavorable figures, we began to slightly alter the bottom line to get his approval. In this situation, we made a major ethical mistake by overvaluing the results. With the knowledge I have gained from this class, I would have analyzed the decision to alter the numbers using the categorical imperative, and in this situation, especially in the financial sector, it would be a very bad thing if my actions became universal norms. Fortunately, the trade projections were strictly internal, and I found out later in the internship that my boss would assign this project to new interns as a way of â€Å"breaking them in† and showing them the harshness of the business world. This desire to please has affected my leadership skills mostly within the context of leading peers, because, when combined with my competitive nature, I realize that there are few things that I will not consider doing to get ahead, which will ostracize me from my peers and create a divide within the group, decreasing my ability to influence others around me. Another weakness of mine is my tendency to overuse legitimate power when it is given to me. Legitimate power, which is defined as power bestowed upon someone over others, can come as a promotion, as it did in my case, when I was voted captain of my varsity hockey team in high school. This promotion gave me nominal power over my teammates off of the rink, but it was enough to leverage and coerce them to follow my orders. Trevino and Nelson outline the psychology I used to justify this behavior in chapter five, in their discussion of informal organizational cultural systems. The norms usually override formal rules, according to Trevino and Nelson. â€Å"†¦Despite formal rules, regulations, codes, and credos, informal norms are frequently the most influential behavior guides and clues to the culture†. The rationalization that â€Å"it’s the way we do things around here† was understood by my teammates, because the captain before me was the same way. It is this lack of moral potency to realize the unethical behavior and act on my personal values that makes this a weakness of mine. In the heat of the moment, it is hard to stop yourself and think about ethical philosophy, but necessary to promote the organizational culture that is conducive and necessary to running a hockey team. This self-exploration has provided me with a sound basis to analyze myself and prepare to make the jump into the business world with a strong moral compass and the ability to create a working plan to become the exemplary leader that I wish to be. However, first I must decide and articulate exactly what kind of leader that is. Possible Self The second step in becoming an exemplary ethical leader is to identify your possible self, that is, the leader that you wish to become at some point in the future. This can be done in a multi-step process, first by identifying exemplary leaders that serve as role models or mentors to you, and then by analyzing their leadership qualities and determining which of those you wish to attain. It is undeniable that every ethical leader chooses to lead with character and integrity, two of the most important characteristics necessary to manage an organization, but just how do you define character? According to Professor Sean Hannah, character is defined by three aspects: moral discipline, moral attachment or attainment, and moral autonomy. The combination of these facets provides a solid basis for the quantification of leadership characteristics. Moral discipline outlines the ability to act in alignment with your personal values, while moral attachment or attainment refers to one’s ability to hold true to your values over time, and moral autonomy is the ability to formulate moral decisions based on your values and decision-making skills, without the influence of outside factors. Both character and integrity play instrumental roles in the development of ethical leaders, as well as in their ability to become role models for lower-level employees. My most recent role model for ethical leadership is Dean Reinemund, because he has been extremely successful as a leader in two vastly different industries, which shows that he has the skills necessary to lead, regardless of the situational context. During his guest lecture in our class, Dean Reinemund spoke about his â€Å"Four C’s of Leadership.† I believe that these four characteristics are immensely important to become a transformational leader with a vision that inspires employees to work at the highest level possible. The first â€Å"C† is character, which Mr. Reinemund describes as having your internal compass point to â€Å"true north†. Having the character to act in correlation with personal and organizational values in the face of adversity is an extremely admirable quality, and is something that I wish to have in my possible self. Mr. Reinemund’s third â€Å"C† is the one that resonated with me the most, particularly because it is the only aspect of his leadership philosophy that cannot be readily learned. Commitment, Reinemund says, is the passionate, internal drive to succeed, and it is something that is ingrained in your personality. Although you can motivate yourself through other, extrinsic means, the â€Å"warrior’s ambition† that Mr. Reinemund describes is a burning internal passion for the work that is being done. This is another facet of an exemplary leader that cannot be left out. Badaracco writes about Aristotle’s â€Å"Golden Mean† in terms of leadership by describing the balance between having a high concern for oneself and having a high concern for others. By attaining this equilibrium, leaders can act ethically and morally to provide the greatest good for the greatest number of people. This philosophy also relates to Badaracco’s four spheres of commitments that leaders have to navigate during each and every decision they make. Managing the four spheres is an integral part of being an exemplary leader and must be included in my definition of an exemplary leader. The last piece of leadership that I would like to emulate as an exemplary leader is the characteristics of a quiet leader. Modesty, self-restraint, patience, and careful, incremental moves can right, or even prevent, moral wrongdoings without blowing the issue out of proportion. The public displays of heroism, as coined by Badaracco, depicted in movies and television are usually extremely unnecessary and their emotionalism and lack of careful planning undercuts their credibility, while simultaneously decreasing the amount of empathy received from the listener. Being a quiet leader means doing the right thing, especially when nobody is looking, and that is why I admire such a quality and desire to be the quiet leader who allows his exemplary actions speak for him. Action Plan The third and final step to becoming an exemplary ethical leader is to formulate and execute an actionable leadership development plan, which outlines the steps necessary to transform the current self into the desired possible self. By identifying my strengths and weaknesses, and then identifying the ideal leader that I want to become, I can precisely calculate the discrepancy between the two, and what specific steps I need to take in order to become the exemplary leader I want to be. By using course concepts and relating them to my current self, I have come up with the following steps for my action plan: 1. Do not underestimate the weight of any one decision, no matter how seemingly insignificant it may be 2. Follow Badaracco’s steps to becoming a quiet leader 3. Apply Trevino Nelson’s 8 steps to recognized ethical dilemmas 4. Read and reflect on the characteristics of an Authentic Leader every day 5. Establish a strong support group to help assist my decision making and provide comprehensive unbiased feedback These five steps, if followed correctly, will create the optimal environment to foster my development as an exemplary leader. My action plan is conducive to the type of leader that I want to be, because it focuses on further improving my strengths, and transforming my weaknesses into strengths by utilizing concepts and strategies learned in class. The first step is the most important one, because due to my competitive nature, I have a tendency to rush decisions in order to complete tasks more efficiently, but in the long run, especially in the professional world, I must be able to recognize the ethicality of each decision I make. By analyzing every decision I make from now on, whether it is my choice of shampoo or a multi-million dollar contract, I will be able to acknowledge the ethical repercussions of each alternative. My second step is to follow Badaracco’s steps to becoming a quiet leader, particularly the second rule, which says to â€Å"pick your battles†, and outlines the concept of political capital. Leadership is not defined by how many times you â€Å"blow the whistle†, but how much of an impact you had when you did decide to take a stand. Consequentially, I must make ethical decisions like Machiavelli’s fox rather than the lion. By building political capital and using it wisely, the respect that colleagues, superiors, and employees show you will increase, and therefore your ability to influence them will also increase, which will allow you to lead with confidence. Trevino Nelson’s 8-Steps to ethical decision making are extremely important, because they provide a framework for which to analyze and come to a conclusion about any decision. The â€Å"action† piece of this step is simple: I have handwritten the steps on a small piece of paper and put it in my wallet, so that I can refer to it in any situation. By slowing down and analyzing each choice I make in terms of these 8 steps, I’ll be able to consistently make the best decision possible, which will instill confidence in my peers as well as show potential to my superiors. On the reverse side of my wallet-sized 8 steps, I have written the characteristics of an Authentic Leader, because I believe that simply being a quiet leader is not sufficient. Being a quiet leader is a great way to get things done, but in the long term may result with my leadership becoming â€Å"silent† leadership, wherein my peers and employees cannot easily see how I analyze ethical dilemmas and may start to infer that I rely on bottom-line statistics only. This is where the slippery slope begins, and my fourth step will counteract the possibility of being perceived as ethically neutral. My final step is to create a support group of people from different parts of my life, including peers such as friends and classmates, superiors (teachers and coaches), and subordinates such as the younger players on my hockey team. By establishing this group, I will be able to ask them to give me feedback on my projected personality. The first four steps of my action plan are important to my development as a leader, however they will be meaningless if what people perceive about me is different than what I want. Moreover, a support group will help me integrate my different lives, as Dean Reinemund spoke about in his lecture, by teaching me that in order to be perceived as an exemplary leader, I must have complete alignment between my espoused personal values and my in-use values in every aspect of my life. Solely having an action plan, however, will not give me the results I desire, which is why I must set both short and long term goals for myself in my journey to becoming an ethical leader. Short-term goals are imperative to maintaining my improvement in leadership skills, because without consistent feedback, it is impossible to gauge one’s progress. The support group I establish will provide me with that feedback. Specifically, I will create a point-based survey and ask each person in my support group to complete it. By doing this, I will have quantitative results at the end of each month to see which areas of my personality need improvement. By setting short-term goals, my competitive nature will enhance my desire to improve, until I reach my long-term goals. Perhaps the most challenging task of this assignment was to envision the evolution of my personality from a college student to a business leader, because I did not know exactly how to set long-term goals. After thinking it through, I believe that the most pertinent long-term goal that I can set is to reflect on my life as a leader, and have no decisions that I regret making. This seems vague, but it must be in order to work. By achieving short-term monthly goals, I will achieve my long-term goal as a result, which is the express purpose of short-term goals. If I can look back on my life as a leader when I retire, and I can honestly say that there is not a single decision that I made or failed to make that resulted in an unethical consequence, I will consider myself a success. Conclusion Throughout the course of this assignment, as well as the class as a whole, I have been exposed to completely new ways of analyzing situations and have been able to integrate those concepts and strategies into my daily life. By creating this action plan for the development of my character and leadership skills; I have begun the preparation necessary to successfully lead in the business world, which is an incredibly valuable head start on students in other business schools around the country. B. R. Ambedkar’s pessimistic quote regarding the ethics versus economics dynamic that I used earlier in the paper was a perfect way for me to gauge the effectiveness of my action plan. I believe that through the analysis of my current self, the reflection and projection of my possible self, and the creation of my leadership development plan, I have been able to disprove the mentality that â€Å"business ethics is an oxymoron† and begin to strengthen the mentality that â€Å"ethics is good business, and good business is ethical.† References 1. Sean Hannah, class lectures and PowerPoint presentations, 8/29/2012-12/4/2012 2. Hannah Avolio, Moral Potency: Building the Capacity for Character-Based Leadership 3. Trevino Nelson, Managing Business Ethics 4. Badaracco, Defining Moments 5. George, Sims, McLean, Mayer, Discovering Your Authentic Leadership 6. Badaracco, We Don’t Need Another Hero 7. Reinemund, class lecture 10/4/2012 View as multi-pages

Identification Of Strategic Problems Of Tesco Marketing Essay

Identification Of Strategic Problems Of Tesco Marketing Essay 1. After doing the PEST analysis of the company, we can recognize the result or the marketing issues, a company is facing. Pest analysis is about doing analysis of political, economical, social and technological factors, which a company is surrounded by. 2. Get an understanding about why firm issues require to get instant thought and why there are strategic marketing problems once the findings are assessed. 3. Determine the consequences of not addressing certain issues by considering the urgency or immediacy of the issue. 4. Consolidate overlapping or related issues into a controllable number. The last list should include no more than twelve issues. 5. Organize issues in priority order by bearing in mind how they transmit to one another. Introduction   Once the strategic issues are found, the next step is to use the conclusion to identify strategic issues. It is in this stage that participants decide which issues are critical to the success of the company and its dream of improving the marketing strategies. Marketing Strategic issues or problems are those fundamental policy choices or critical challenges that must be addressed in order for a company to achieve its vision. Examples: (Cock Burger King) For over a century now, Coca-Cola has been the number one soft drink company in the world. They have vast profitable resources and some of the greatest marketing minds existing at their disposal. Despite all of that, Coca-Cola failed glumly when it introduced New Coke to the public back in 1985. The reason was that they were unable to understand the marketing threats and could not target the right market and were fail to arrangement their new product in the market. The simples reason of failure was people did not like the new cock. In spite of all the research that was done, and despite the thousands of taste tests conducted; the buying public just didnt like the taste of New Coke. And completely nothing Coca-Cola said or did could change that one simple fact. Unfortunately, that crooked out to be a very expensive lesson for Coca-Cola. They lost millions of customers to their bitter rival and number two soft drink giant, Pepsi. Yes, Coca-Cola is still the number one soft drink. But the slit has been narrowed significantly. Burger King required very much to be French Fries King. For years, the No. 2 hamburger chain beat out McDonalds in taste tests of hamburgers, but the Golden Arches kept a lock on having the number one french fries. So, Burger King spent several years formulating a new french fry, a potato stick coatedunlike its precursorwith a layer of starch calculated to help keep heat and add chomp. Armed with a $70 million marketing war chest, the company rolled out its biggest product launch ever in 1998. So, what happened? Burger Kings new french fries turned out to be a whopper of a flop! Sales of fries are significantly down, stated a 1999 internal memo. Double digit percent of consumers keep away from Burger King because of our french fries. Fortunately, Coca-Cola and Burger King were able to live on near disastrous miscalculations, because they had billions of dollars behind them. But other companies that poorly miscalculate their strategic marketing problems, and dont have those kind of financial resources, generally end up going out of business. Thats mostly why so many dot-com companies are reducing like fliesand will carry on to do so. Itroduction The presented piece of work studies the presentation of the TESCO public incomplete company in UK stock market, follows its progress and interesting events for the fresh time as well as provides with financial The presented piece of work studies the performance of the TESCO public limited company in UK stock market, follows its progress and interesting events for the recent time as well as provides with financial statements, balance sheet and calculates figures necessary. , balance sheet and calculates figures requiredFirst, name and address of the company is presented. Secondly, annual report, share prices graphic in compare with other companies and share price graph for the past two years, latest news and other information is provided in this report.TESCO was founded in 1919 by Jack Cohen it made unbelievable success in international grocery and general merchandising retail chain. Nowadays it is the largest retailer in global and UK domestic market share whichs profits exceeds  £2 billion. Firstly company expert in food and drink and later it has diverted areas such as clothing, financial services, electronics, insurance and others. Now it has 3,728 number of stores all of the world and 440,000 numbers of employees working for the TESCO. TESCO leaders define their values as every little helps toward erecting value for customers and earn their loyalty. Company work hard for the buyers, meet their needs, act sensibly and treat with employees in trus t and respect. The strategy of the company is to offer great quality, affordable prices, high variety and customer service. TESCO own 2,115 stores in United Kingdom and had already penetrated to 13 international markets including Europe, Asia and USA. Aiming to provide excellent value and choice TESCO Company tries to provide all its customers with the goods they want to have and also take part in social and environmental challenges. (www.tescoplc.com) TESCO CASE STUDY: Tesco runs more than 2,300 supermarkets, hypermarkets, and expediency stores in the UK (where it is the market leader in food retail), Ireland, Central Europe, and Asia. Its operations include convenience and gasoline retailing (Tesco Express), small municipal stores (Tesco Metro), hypermarkets (Tesco Extra), and financial services through Tesco Personal Finance. A global leader in online grocery sales, it owns a 35% stake in US grocery chain Safeways GroceryWorks. It is the most important online grocery store and it is now expanding its business with a TV channel and a retail based education organization. HOW TO IDENTIFY THE STRATEGIC MARKETING PROBLEMS OFD TESCO: (By Doing SWOT and PESTLE Analysis of Tesco Plc) A PEST analysis of the industry will examine the local, national and global influences of political, economic, social and technological factors to appreciate opportunities and threats well. External Environment PESTLE Analysis All of those (political, economic, social, technical, legal and environmental) factors will to some degree apply to the retail manufacturing in Sweden. POLITICAL Following the European addition and Free Trade Agreements, the market has opened up for British Companies to invest in Eastern Europe. Tesco already has 60 Hypermarket store in Hungary.  Ã‚   Lidl is frankly fighting to maintain its market share with an violent pricing strategy. ECONOMIC the Retail sector is fairly recession prawn and also very sensitive to changes in interest rates. Since the events of September 11th the world economies have suffered heavily, stocks plummeted and prices are at all time lows. The world economy is however, now on the up post September 11th. Consumers are optimistic and the retail industry is once again booming. SOCIAL changes in consumer taste and lifestyle represent both opportunities and threats for the industry. Opportunities in terms of new market and consumers, however, there are new threats in terms of alternative established Swedish national retailers (foreign company bias). TECHNICAL Changes in retailing methods as such clothes sales via the Internet is now a common place in retailing. Paperless operation, the management and administration of the company are undertaken on IT systems, which are accessed through secure servers; provide flexibility in the running of the business. As Sweden is at the forefront of technological advancement with national companies like Ericsson, Tesco would enjoy the complete logistic and distribution channels already in place. LEGAL National legislation for health and safety both in terms of consumer rights and also in terms of production of own natural renewable resources for making clothes. ENVIRONMENTAL The renewable source of resources used in production, namely cotton and wool are environmentally friendly. The threats are in terms of legal penalty for livestocks in terms of health and safety.  Ã‚   After the on top of analysis, following were the strategic marketing problem found for Tesco: Identification of Strategic Marketing Problems of TESCO à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Perception of low quality -(Tesco value brands) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Lack of local knowledge of customers and culture à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Foreign brand à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New existing competition à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   unpredictability in Price of raw materials à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Economic recession à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Market shift to globalisation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   conquest bids à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Far-East low cost brands à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Extremely high competition for customers and resources  Ã‚  Ã‚   Strategic Marketing opportunities of TESCO: à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Diverse ranges of products à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Open 24 hours a day à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Strong Cash Flow Position à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Increase turnover and trading profits à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Strong Balance Sheet à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Leading Supermarket Chain à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Brand Awareness à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Human resources à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Online Shopping à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Capabilities to turn resources into advantages  Ã‚  Ã‚   OPPORTUNITIES à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Develop brand awareness globally à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New Markets à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Market shift to globalisation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Health awareness growth -GM crops à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Innovation Alliances à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Low cost brand growth à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Diversification à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Non-food offers untapped new markets with higher margins  Ã‚  Ã‚   Market Entry Strategy of TESCO: We can utilize An offs product/market matrix to identify guidelines for Tescos strategic development. This environment offers directions for strategic choice available to Tesco in terms of products and market coverage, taking into account its strategic ability and also expectation of stakeholders  Ã‚  Ã‚   Markets Existing Protect/build à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Consolidation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Market penetration  Ã‚  Ã‚   Product development à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With existing capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With new capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Boyond current expectations   Ã‚  Ã‚   New  Ã‚  Ã‚   Market development à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New segments à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New territories à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New users à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With new capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Beyond current expectations  Ã‚  Ã‚   Diversification à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With existing capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With new capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Boyond current expectations Source: Johnson, G., Scholes, K., Whittington, R., (2005) We can see from the Ansoff Matrix that Tescos launch of Baby wear in Sweden will involve a market development strategy. As Tesco already sells kids clothing (existing product) but Sweden will be a new market. Both capability and market consideration has driven Tesco to into development into new markets. Kids clothing is a product that can be exploited in other market segments and also geographical spread internationally. Tesco may encounter some difficulties around creditability and expectations as they attempt to enter the new market. Tesco may not be seen as a credible mainstream supplier. Tesco Plc Target Customers Tesco must decide which market segment in Sweden it wants to target; this will subsequently determine its common strategy. If it wishes to with the low cost retailers then it must adopt a cost leadership strategy. Otherwise it will have to look for differentiation so that it can charge premium prices at the high-end market. As the competitive rivalry in the low cost market is passionate, Tesco should enter the high-end market with a differentiation strategy. However, before Tesco decides on its goal customers, we need to conduct a market analysis, in provisions of size of the baby clothing market in Sweden, market shares of all the existing firms in the market and ultimately segments within the market, to identify particular segments, so that Tesco can target these and adjust its marketing. TESCO Marketing Objectives: Tesco could have the following objectives: à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Profitability, in terms of operating margin (a 10% target) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Swedish Market share (a 20% target) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Customer advocacy (the number of customers who recommend Tesco branded clothing, repeat business) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Respected company (the number of community stakeholders who respect Tesco) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Employee motivation (the number of employees who feel motivated to deliver Tescos goals) Tesco must ensure that it sets SMART marketing objectives that are measurable, time limited, attainable and relevant. New Marketing Strategy of TESCO: Tesco strategy is clear, with growth being from four areas the core UK grocery business, non-food, international expansion and pursued retailing services such as financial services, the dotcom business andtelecommunication packages. Basically, Tesco is using its strong stable core to keep the business ticking over while it forges new riskier areas of growth. Pushing further into non-food in the next phase (Johnson, G., Scholes, K., Whittington, R., (2005)). Lidl is currently destroying the market by selling the products below cost price. Therefore, Tescos generic strategy will have to be cost leadership, unless we can successfully differentiate our line of clothing so that we can charge a premium price. A marketing strategy will involve analysing the markets, and which products to offer. The strategy is implemented through marketing tactics, which involve detailed decisions about factors such as the price and the way the product is distributed. So Tesco must decide on its model of entry in terms of, own stores, Internet selling or joint venture with an existing national retailer. Source: (http://www.universitydissertations.com/Marketing/Tesco-Marketing-Strategy.php)